ABOUT ME

Designing with purpose, energy, and a whole lot of empathy.

I am a Cape Town-based Product Designer with an unmatched curiosity for the world and a 100% energy approach to my craft. My philosophy is deeply rooted in human connection; I believe in living life with purpose and designing with the ripple effects of our creations in mind. I thrive in collaborative spaces and strive to turn my workplace into a second home where coworkers become lifelong friends.

​

My path to digital design began at sea. Before earning my BA in Visual Communication from Red & Yellow Creative School of Business, I spent five years traveling the world in the hospitality industry as a yacht stewardess and masseuse. That fast-paced environment taught me how to read client needs, serve others, and anticipate problems before they arise—a customer-centric mindset I now channel into creating intuitive, user-first digital interfaces.

​

Over my career, I've evolved from enhancing high-profile mobile apps to taking on strategic, client-facing roles where I balance rapid execution with meticulous critical thinking. I am a independent thinker who loves to interrogate a brief and pivot quickly when the digital landscape demands it.

Experience

Product Designer, Thrif Mar 2025 – Present Driving user experience and user interface design for hybrid digital products.

​

Mid-Weight Product Designer, Estrela Digital Studio Apr 2023 – Mar 2025 Stepped into a strategic, client-facing role within a womxn-led collective. Balanced execution speed with critical thinking and top-tier UX/UI craft across varied projects.

​

Junior Product Designer, MakeReign Jun 2022 – Apr 2023 Produced high-quality UI work for the Woolworths app team, enhancing existing interfaces and designing new features to meet stakeholder expectations.

​

Digital Design Intern, MakeReign Jan 2022 – Jun 2022

​

Junior Animator (Internship), StoryGround Nov 2020 – Jan 2021 Gained foundational experience in After Effects, learning from top industry animators.

​

Yacht Stewardess & Masseuse, Andiamo 2014 – 2018 Traveled extensively while developing high-level hospitality, client management, and interpersonal skills.

​

Honors & Awards

Loeries Finalist Nov 2021 Issued by The Loerie Awards for work completed during my studies at Red & Yellow Creative School of Business.

​

New Blood Awards Winner, D&AD Pencil Award Jun 2021 Issued by D&AD. Awarded for a collaborative project focusing on conceptualization and post-production, completed while at Red & Yellow Creative School of Business.

Off-Screen

Ocean Bound: My first love has evolved into a full-blown obsession. I surf, cook with ocean ingredients, and press seaweed to create original art. View Seaweed Art →

​

The Foodie: A massive food enthusiast, currently diving deep into the art of Japanese cuisine.

​

The Title: Still holding down my favorite role as the proud Auntie to Max and James.

Contact

Let’s chat

Dont hope for growth, design it

Ⓒ2026 by.danelle Studio. All rights reserved.

ABOUT ME

Designing with purpose, energy, and a whole lot of empathy.

I am a Cape Town-based Product Designer with an unmatched curiosity for the world and a 100% energy approach to my craft. My philosophy is deeply rooted in human connection; I believe in living life with purpose and designing with the ripple effects of our creations in mind. I thrive in collaborative spaces and strive to turn my workplace into a second home where coworkers become lifelong friends.

​

My path to digital design began at sea. Before earning my BA in Visual Communication from Red & Yellow Creative School of Business, I spent five years traveling the world in the hospitality industry as a yacht stewardess and masseuse. That fast-paced environment taught me how to read client needs, serve others, and anticipate problems before they arise—a customer-centric mindset I now channel into creating intuitive, user-first digital interfaces.

​

Over my career, I've evolved from enhancing high-profile mobile apps to taking on strategic, client-facing roles where I balance rapid execution with meticulous critical thinking. I am a independent thinker who loves to interrogate a brief and pivot quickly when the digital landscape demands it.

Experience

Product Designer, Thrif Mar 2025 – Present Driving user experience and user interface design for hybrid digital products.

​

Mid-Weight Product Designer, Estrela Digital Studio Apr 2023 – Mar 2025 Stepped into a strategic, client-facing role within a womxn-led collective. Balanced execution speed with critical thinking and top-tier UX/UI craft across varied projects.

​

Junior Product Designer, MakeReign Jun 2022 – Apr 2023 Produced high-quality UI work for the Woolworths app team, enhancing existing interfaces and designing new features to meet stakeholder expectations.

​

Digital Design Intern, MakeReign Jan 2022 – Jun 2022

​

Junior Animator (Internship), StoryGround Nov 2020 – Jan 2021 Gained foundational experience in After Effects, learning from top industry animators.

​

Yacht Stewardess & Masseuse, Andiamo 2014 – 2018 Traveled extensively while developing high-level hospitality, client management, and interpersonal skills.

​

Honors & Awards

Loeries Finalist Nov 2021 Issued by The Loerie Awards for work completed during my studies at Red & Yellow Creative School of Business.

​

New Blood Awards Winner, D&AD Pencil Award Jun 2021 Issued by D&AD. Awarded for a collaborative project focusing on conceptualization and post-production, completed while at Red & Yellow Creative School of Business.

Off-Screen

Ocean Bound: My first love has evolved into a full-blown obsession. I surf, cook with ocean ingredients, and press seaweed to create original art. View Seaweed Art →

​

The Foodie: A massive food enthusiast, currently diving deep into the art of Japanese cuisine.

​

The Title: Still holding down my favorite role as the proud Auntie to Max and James.

Contact

Let’s chat

Phone

Email

Dont hope for growth, design it

Ⓒ2026 by.danelle Studio. All rights reserved.

ABOUT ME

Designing with purpose, energy, and a whole lot of empathy.

I am a Cape Town-based Product Designer with an unmatched curiosity for the world and a 100% energy approach to my craft. My philosophy is deeply rooted in human connection; I believe in living life with purpose and designing with the ripple effects of our creations in mind. I thrive in collaborative spaces and strive to turn my workplace into a second home where coworkers become lifelong friends.

​

My path to digital design began at sea. Before earning my BA in Visual Communication from Red & Yellow Creative School of Business, I spent five years traveling the world in the hospitality industry as a yacht stewardess and masseuse. That fast-paced environment taught me how to read client needs, serve others, and anticipate problems before they arise—a customer-centric mindset I now channel into creating intuitive, user-first digital interfaces.

​

Over my career, I've evolved from enhancing high-profile mobile apps to taking on strategic, client-facing roles where I balance rapid execution with meticulous critical thinking. I am a independent thinker who loves to interrogate a brief and pivot quickly when the digital landscape demands it.

Brand Identity

Web Design

Experience

Product Designer, Thrif Mar 2025 – Present Driving user experience and user interface design for hybrid digital products.

​

Mid-Weight Product Designer, Estrela Digital Studio Apr 2023 – Mar 2025 Stepped into a strategic, client-facing role within a womxn-led collective. Balanced execution speed with critical thinking and top-tier UX/UI craft across varied projects.

​

Junior Product Designer, MakeReign Jun 2022 – Apr 2023 Produced high-quality UI work for the Woolworths app team, enhancing existing interfaces and designing new features to meet stakeholder expectations.

​

Digital Design Intern, MakeReign Jan 2022 – Jun 2022

​

Junior Animator (Internship), StoryGround Nov 2020 – Jan 2021 Gained foundational experience in After Effects, learning from top industry animators.

​

Yacht Stewardess & Masseuse, Andiamo 2014 – 2018 Traveled extensively while developing high-level hospitality, client management, and interpersonal skills.

​

Honors & Awards

Loeries Finalist Nov 2021 Issued by The Loerie Awards for work completed during my studies at Red & Yellow Creative School of Business.

​

New Blood Awards Winner, D&AD Pencil Award Jun 2021 Issued by D&AD. Awarded for a collaborative project focusing on conceptualization and post-production, completed while at Red & Yellow Creative School of Business.

Off-Screen

Ocean Bound: My first love has evolved into a full-blown obsession. I surf, cook with ocean ingredients, and press seaweed to create original art. View Seaweed Art →

​

The Foodie: A massive food enthusiast, currently diving deep into the art of Japanese cuisine.

​

The Title: Still holding down my favorite role as the proud Auntie to Max and James.

Contact

Let’s chat

Phone

Email